Category Archives: State of The Industry

Man Dies At Lollapalooza; NBC-TV Chicago Rates Story With A Poll

NBC-TV, CHICAGO posted a poll on how a man’s death at Lollapalooza made readers feel;  The choices were:

  1. Sad
  2. BoredLollapalooza Death
  3. Thrilled
  4. Intrigued
  5. Bored
  6. Furious

According to NBC-TV, Channel 5:

A 39-year-old man suffered a heart attack at Lollapalooza and died,Chicago police say.

He was taken to Northwestern by a Chicago Fire Departmentambulance at about 1pm, department spokesman Kevin MacGregorsaid, according to the Trib.

The man was initially attended to by private paramedics at the scene. It was the department’s first and only ambulance call from Grant Park all day.

While the Cook County medical examiner’s office has not been notified of any deaths related to the festival, Chicago Police News Affairs Officer Kevin Kilmer say the man died about 2:30pm. Police are investigating.

So, how does it make YOU feel? Me? I am FURIOUS. Not only was the poll callous, but stupid. NBC TV Channel 5…Good Job at making the sad news that much worse. I certainly hope that the man’s family does not have to read your site.



Filed under Morality, Morals, Self-Regulation, Social Responisibility, State of The Industry, State of the Nation, Stupidity, Truth, Uncategorized

10 Ethical Blog Rules (to avoid a beatdown…)

Black-Eyed P...Hilton

Black-Eyed P...Hilton

Perez Hilton wasn’t hidden behind his blog in an office when he told of The Black Eyed Peas that “he was a faggot.” And that caused the frumpy blog diva some problems.

Perez has come under criticism for berating Hollywood stars and starlets. He has also been called into question regarding his tactics of “outing” suspected homosexuals on his blog, the overall consensus is that it’s a person’s personal business, and not Perez’s.

Whether is gay, or not, is, quite frankly, moot. After having some words, the night progressed with arguments taking place in different locations. In the end, it came to a head. There are differing sides to the story along with some rapid tweeting by Hilton asking for his fans to save him. He reportedly had already called the police.

Although violence doesn’t ever help, it  almost understandable in this case: Perez Hilton taunts celebritities by drawing pictures of penises on their faces, calling women “sluts” and “whores,” and making wild statements like wanting to lick David Beckham in his underwear.

Does Perez deserve to be attacked for what he wrote? As we’ve seen in the past, the stars in Hollywood have varying past experiences, some violent. A couple times a year, some Hollywood personality, or bodyguard, is arrested on weapons charges.

Lucky that Perez wasn’t shot.

Hilton is old enough to know better, yet brazen enough to have built a seven-figure income on his catty innuendos. While much of what he writes does turn out to be the truth, is it responsible journalism? As “We, The People” become source and distributor of news, there is a moral and ethical responsiblity to which we should adhere. Unfortunately, it’s not been instituted as of yet. The basics are simple, though:

  1. If you are reporting  first-time news, call for emergency services prior to writing (if necessary)
  2. Provide help when and where necessary
  3. Do not block emergency personnel
  4. Write as many facts down as fast as possible
  5. Write what you see, not what you think
  6. Blogging allows for opinion, but not in place of facts
  7. If what you write  could endanger someone, rethink and rewrite
  8. Write as if you are writing about a loved one:
    1. Be Honest
    2. Be Fair
    3. Be Accountable
  9. The news is the news. Distortion or Plagiarism is lying
  10. Despite what you think, what you write CAN hurt you

Although I cannot swear to it, the site seems a bit “tamer” since Perez & the Peas got into it. More of a pat on the back than a smack in the face. One of his favorite people to rip into is Lindsay Lohan. However, the site is giving her strokes, not slaps, in a post today. Honestly, she looks like crap…

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Filed under Industry News, Morality, Morals, State of The Industry, State of the Nation, Truth

Creative Times = Creative Measures


If you’re anything like me, “change” is a word that has been overused of late. Well, unfortunately, it’s going to happen again: Change. Change. CHANGE!

Change the way you think. Change the way you act. Look at your client from another angle. Ask someone else what they see. Don’t rely on what you think you know, go and find out what others know.

Our industry beat the phrase, “Think Outside the Box” into the ground, but now-really-it’s time to think outside the box. If you wait for your clients to come to you, it’s too late…trust me, others have great ideas, just like you do. The only difference is that they’re acting on theirs. So, Refresh. Renew. Revitalize. Do something…something is always better than nothing.

Try Guerrilla! It’s relatively inexpensive. You can target geographically. It’s tactical. It makes a splash. It may get you in trouble, but it gets the message out…and PR is PR, right?

Granted, it won’t be perfect for every client, but you have at least one that would benefit. Automotive? Entertainment? Packaged Goods? Think it’s not for your clients? Think again: MSN, Yahoo, Carmex, Disney, Activision, CBS, TBS, New Balance, Absolut, AT&T, New York Sports Clubs, Pepsi, and tons of new movie releases have all recently used some form of poster advertising.

You’re there because you’re creative. So, be creative.

Jeff Louis: Has been a Strategic Media Planner, Project Manager, and New Business Coordinator in the advertising profession. His passion is writing, contributing to a couple different blogs as well as writing for hire. To get in touch, leave a comment or contact him via: or

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Filed under advertising, Creativity, Industry News, Out of Home, State of The Industry